Back cover of the book How to Manage Residential Property for Maximum Cash Flow and Resale Value by John T. Reed

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$39.95 REAL ESTATE

"This book/advice could easily double my net..." Lee Jackson, Owner, Albuquerque, NM

"...the funniest, clearest, most helpful book of its kind I've ever seen." Jay Gelzer, Psychotherapist/Real Estate Investor, Seattle, WA

"A must reading for people who are serious about doing things (managing) right the first time." David Boyd, Real Estate Investor, San Jose, CA

"...very valuable...very informative..."Keith Downey, Real Estate Agent, Woodland Hills, CA

"This is a tough, no baloney approach to managing rental property. It is condensed, practical, and entertaining. A must for property managers and do-it-yourselfers." Rich Anderson, Property Manager/Broker, Dallas, TX

"Your careful, detailed and comprehensive analyses and new ideas make this book a welcome addition to any investor's library. Keep up the good work." Marc A. Manelis, Physician/Real Estate Investor, Mountain View, CA

"I've read many apartment management books but this is by far the best. Full of nuts and bolts information that can be readily used." Ted Willis, Fairfield, CT

Six signs of low rents

• Waiting lists
• Vacancy rate lower than 5%
• Conversion ratio higher than 20%
• Low turnover rates
• Few maintenance requests
• Tenants who make major capital improvements

Seven excuses for not raising rents

• "I go easy on my good tenants."
• "I can always raise them later."
• "I keep rents down on renewals to reduce turnover costs.
• "I go easy on my long-term tenants."
• "I believe in helping the needy."
• "If I raise rents, I may get rent control."
• "I'm making a profit."

John T. Reed was a real estate investor for 23 years. He is editor of Real Estate Investor's Monthly, and author of Aggressive Tax Avoidance for Real Estate Investors, Coaching Youth Football Defense, How to Buy Real Estate for at Least 20% Below Market Value, How to Increase the Value of Real Estate, How to Manage Residential Property for Maximum Cash Flow and Resale Value, How to Use Leverage to Maximize Your Real Estate Investment Return, Residential Property Acquisition Handbook, and Office Building Acquisition Handbook. He is a West Point graduate and a Harvard MBA.

JOHN T REED PUBLISHING

ISBN 0-939224-42-9