Free Special Report on the most common mistakes youth coaches make
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Clock management in the NFL stinks. It’s worse in college football and worse yet in high school.

There are a number of reasons for this including:

The typical high school coach assumes clock management consists entirely of two-minute drills—which he practices for about ten minutes on Thursdays.

The correct approach is to learn all the principles of good clock management and to integrate them into your practices so most of what you do has a clock-conscious component. Good clock management does not require additional practice. Rather, it requires that the practices that you are already doing be done smarter. Mainly, you need to add a clock situation to almost everything you do. For example, don’t just run 29 toss in practice. Run 29 toss and tell the team you are behind in the game. That means your running back should try to get out of bounds at the end of the play if he is near the sideline.

If your team is competitive, you probably lose one to three games each season solely because of incorrect clock management. Here are some of the most common clock-management mistakes.

The most common and devastating mistake is ignoring the play clock play after play—like huddling when you are behind. You are either wasting time that you should not be wasting because you are trailing or otherwise likely to lose, or you are leaving time on the clock for your opponent to come back and beat you.

The old saying, “Football is a game of inches”is really an exaggeration. They eyeball the spot. It’s only inches when they measure with the chains. But it is no exaggeration to say that football is a game of seconds—with modern scoreboards—tenths of seconds. The clock is your friend when you are ahead and your enemy when you are behind. That applies to the whole game. Every second you leave on the clock unnecessarily may be the one your opponent uses to beat you. Every second you waste may be the one you need to start the final game-winning play.

There is a lot more to clock management than this article. My book on the subject runs 245 8 1/2 x 11 pages.

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